We Help You to Make
Informed Decisions
Customized Market Research, Qualitative, and Quantitative Studies
Lester & Associates - Market Research Experts
WHO WE ARE.
We are strategic partners who believe each research project should be custom tailored.
-
We utilize unobtrusive measures to gather data.
-
We use data to inform decision-making.
-
We are experts in understanding the nuances of African-American voters and consumers.
-
We have studied the 1.1 trillion dollars African-American consumer market for 30 years.
Our Services
Market Research and Audience Analysis
Survey Research
Qualitative Research
Expert Focus Group Moderation
Expert Focus Group Design and Evaluation
Marketing and Branding