Lester & Associates - Market Research Experts
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WHO WE ARE.
We are strategic partners who believe each research project should be custom tailored.
We utilize unobtrusive measures to gather data.
We use data to inform decision-making.
We are experts in understanding the nuances of African-American voters and consumers.
We have studied the 1.1 trillion dollars African-American consumer market for 30 years.
Our Services
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Market Research and Audience Analysis
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Survey Research
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Qualitative Research
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Expert Focus Group Moderation
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Expert Focus Group Design and Evaluation
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Marketing and Branding